Email in Workflows, sent from the same customer record.
Email in Workflows is an email step for your flows, plus one-off email broadcasts, sent from your own domain. It is in early access with a small group of brands and is not open to every brand yet.
Emails that look like your brand.
Templates are built in VYG or imported, and each one is sent from your own domain.
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Example templates. Products and wording are made up.
Email as one step in the same flow.
Email sits in the flow builder next to SMS, so one flow decides which message a shopper gets and when. Addresses on the suppression list are skipped. Sending pauses on its own if bounces or complaints pass the limits.
- TriggerCheckout Abandoned
The same trigger your text flows already use.
Live - WaitWait
Give the shopper time to come back on their own.
Live - SendSend SMS
A text goes first to shoppers who opted in to texts.
Live - CheckBranch: did not purchase
Shoppers who bought leave the flow here.
Live - SendSend Email
A live template, sent from your own domain.
Early access
Text and email on one canvas.
Example data. Step names match the Workflows flow builder.
A template library, with a status on every one.
Write templates in VYG or import them. Each template moves from draft to live, and only live templates can be picked in a flow.
- Draft, pending approval, live and archived
- A preview for desktop and mobile
- A test send before anything goes out
Bring your flows and templates with you.
VYG reads your Klaviyo flows and templates, maps each step to a VYG step, and flags anything that has no match. Templates arrive as drafts.
- Nothing sends until you make a template live
- Steps with no match are flagged for review
Your own domain, warmed up and watched.
Email is sent from your own sending domain. New domains warm up on a daily cap, and guardrails pause sending if bounces or complaints pass the limits.
- Suppression built in for bounces and complaints
- Sending pauses on its own when a guardrail trips
Daily cap during warmup
One send to the segment you choose.
A broadcast is a scheduled flow sent to a customer segment. Build the audience from the customer record, pick a live template and set the time.
- Audiences built from orders, clicks and tags
- The same suppression rules as flows
Email that knows the rest of the journey.
Most email tools only know what happened in email. Email in Workflows reads the same profile as your texts and conversations, so a flow can send an email, wait, then text, and skip anyone who already bought. Email is built into the same flow builder that runs SMS today.
In early access now.
Email step in flows
Add an email step anywhere in a flow, next to SMS and other steps.
Email broadcasts
Send a one-off email to a whole audience.
Template editor and library
A visual email editor with a starter library of templates.
Klaviyo template import
Copy your existing Klaviyo email templates into VYG.
Your own sending domain
Connect your domain and VYG checks the DNS records for you.
Suppression built in
Bounced and unsubscribed addresses are left out of every send.
Status: Email is in early access. Brands in the program use it today; others can request access.
Where email fits.
Every Workflows channel.
Email FAQ.
Can every brand send email from Workflows?
Not yet. Email is in early access with a small group of brands. Request access and we will follow up.
Can I bring my Klaviyo templates?
Yes. Brands in early access can import their Klaviyo email templates.
Do I need my own sending domain?
Yes. You connect your own domain and VYG checks its DNS records before you send.
Put email in the same flow as SMS.
Request early access and we will set up email for your brand.