Pricing

Your customer data platform is free.

Connect your store, your email tool and your site. Profiles, events, segments, and API and MCP access cost nothing. You pay only for the services you turn on.

No card neededNo setup feesCancel paid services anytime

Free
Profiles
CDP · no card
$0/mo

Every customer in one profile, from your store, email tool and site.

  • Unified customer profiles
  • Events and journeys
  • Segments
  • API and MCP access
FDE
Forward-deployed engineers
$2,000/mo

VYG engineers join your Slack and run your site, data and automation.

  • A named engineer on your team
  • Site and data work each week
  • Runs on your free profiles
Conversations
Human agents · ecommerce
$199/mo +10%of recovered sales

Or $499/mo + 5% of recovered sales on Pro.

Human agents text your shoppers and recover sales. You pay on recovered sales, never per message.

  • Live Agents
  • Dedicated Phone Number
  • Unique Discount Codes
Conversations for B2B
Human agents · B2B
$500/mo +$1per conversation started

Human agents answer and follow up with your buyers. A platform fee plus $1 for each conversation started.

  • Live Agents
  • Dedicated Phone Number
  • Usage shown in your dashboard
SMS, Telegram and other channels
From your flows
Coming soon

Send from your own flows on the channels your customers use. Self-serve rates are on the way.

Predictive scores
On your customer data
Coming soon

Likely to buy, churn risk, next order date and other scores on every profile.

FAQ

Questions, answered.

Is the customer data platform really free?

Yes. Profiles, events, segments, and API and MCP access are free, with no end date. You pay only when you turn on a paid service such as FDE or Conversations.

Do I need a credit card to start?

No. Sign up with your work email and website. You add a payment method only when you turn on a paid service.

Why is it free?

We use aggregated, de-identified data across brands to improve our models and publish benchmarks. It never identifies you or your customers, and we never sell your data. Section 7.6 of our Terms covers this. You own your customer data (section 7.1).

What do paid services cost?

FDE is $2,000 a month. Conversations for ecommerce brands is $199 a month plus 10% of recovered sales, or $499 a month plus 5% on Pro. Conversations for B2B is $500 a month plus $1 per conversation started. Self-serve rates for SMS, Telegram and predictive scores are coming soon.

Am I charged for every message?

No. Ecommerce Conversations bill only on recovered sales. B2B Conversations bill per conversation started, not per message.

Can I cancel anytime?

Yes. Paid services have no contracts or minimum terms. Your free profiles stay when you cancel a paid service.

CONVERSATIONS

Your customers are waiting for a conversation. Are you texting?

We're not replacing your SMS marketing. We're unlocking the funnel it's legally barred from touching.