Industries/Regulated products

Reach your customers on your own Telegram channel.

Alcohol, vape, tobacco and firearms brands get turned away by most texting tools. With VYG, customers subscribe to your brand's Telegram bot in one tap and hear from you first about drops, restocks and orders.

Brands on the platform

550+

Brand revenue running through VYG

$455M

Customer conversations powered

22M

01/The problem

You sell a legal product. Your texting tool still says no.

Carriers watch alcohol, tobacco, vape and firearms closely, so most messaging platforms refuse the whole group. Brands are left with email and no direct line to a customer's phone.

Regulated brand4 platforms · 4 refusals
Klaviyo
Won't send for vape
Declined
Postscript
Won't send for tobacco or firearms
Declined
Telnyx
Bans tobacco, vape and firearms
Declined
WhatsApp
Restricts alcohol, tobacco and firearms
Declined

VYG reaches them on Telegram

02/Telegram

Your own channel, in an app your customers already use.

Your brand

Your own Telegram bot

Messages come from your brand's own bot, under your name.

One tap

Opt-in from a popup or QR code

Customers tap a button or scan a code on your site and press Start. Nothing is sent before they do.

18 or 21

A real age check

Your popup asks for a full date of birth and checks it against your minimum age before anyone subscribes.

03/On Telegram

The first to know when it's back.

Your flows send the message the moment it matters. Customers tap through to your store, where your own age checks and checkout run.

  • Drop and restock alerts
  • Cart reminders and order updates
  • A button on every message that links back to your store

CustomerStart

Example VaporYou're in. We'll message you first when Mango Ice is back.

Example VaporMango Ice is back in 30 and 50 mg.Shop the restock

04/Who it's for

Built for regulated products.

Wine, beer, spirits

Alcohol

Release drops, allocations and restocks for wine, beer and spirits.

E-liquid and devices

Vape

Flavor restocks, device launches and cart reminders.

Cigars and pipe

Tobacco

New arrivals and restocks for cigars, pipe and loose-leaf tobacco.

Ammunition and optics

Firearms

Ammunition restocks, optics launches and FFL transfer updates.

05/Setup

Live in an afternoon.

01

Connect your store

Shopify, BigCommerce or WooCommerce. Orders and carts flow in on their own.

02

Connect your Telegram bot

Create your brand's bot in Telegram and connect it to VYG in a few minutes.

03

Add your sign-up popup

A Telegram button and QR code with a date-of-birth check, set to 18 or 21.

04

Flows do the sending

Welcome messages, restocks, drops and order updates go out on their own.

06/SMS · United States

Text your US customers too.

VYG also runs an approved, age-checked SMS program. US customers who prefer text subscribe with the same date-of-birth check, and the same flows send their restocks, cart reminders and order texts.

07/FAQ

Questions, answered.

Why Telegram?

Most texting tools won't send for regulated brands at all. Telegram gives you a direct line to your customers in an app they already use, under your brand's own name.

How do customers subscribe?

They tap a button or scan a QR code on your site, open your brand's bot in Telegram and press Start. Nothing is sent until they do.

How do you check a customer's age?

Your sign-up popup asks for a full date of birth and checks it against your minimum age, 18 or 21, before anyone subscribes.

What can I send on Telegram?

Welcome messages, drop and restock alerts, cart reminders and order updates from your flows. Each message can carry a button that links back to your store.

Do I need my own Telegram bot?

Yes. You create it in Telegram in a few minutes and connect it to VYG, so every message comes from your brand.

Can I bring my existing list?

Yes, for text messages. Upload your US SMS subscribers from a spreadsheet and confirm they agreed to get marketing texts from you. Anyone who opted out stays opted out. Telegram works differently: nobody can be added to your Telegram channel for them. Each customer joins by tapping your sign-up button or scanning your QR code, then pressing Start. Share the link to your sign-up popup with your existing customers to bring them over.

What does it cost?

Book a demo and we'll price it for your list size and the countries you sell to.

Your customers want to hear from you.

Book a demo and we'll show you your brand's Telegram channel, with approved SMS for your US customers too.

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