Cyber Monday Text Examples That Start a Conversation

By the end of this guide you will have a set of Cyber Monday and Cyber Week text examples you can adapt, from the Sunday preview through the Friday after. Each example is built to start a conversation: it asks one easy question, names the reply it invites, and shows how a person on your team answers that reply. Cyber Monday falls on November 30, 2026, and the week runs through Friday, December 4.

What do you need before you start?

Cyber Monday is the biggest online day of the season. Adobe counted $14.25 billion in US online spending on Cyber Monday 2025, against $11.8 billion on Black Friday, and $44.2 billion across the five days from Thanksgiving through Cyber Monday¹. Shoppers receive many texts that day, so give them a reason to reply to yours. Settle these first.

• A consented list. Text only people who agreed to receive marketing texts from you, and know where each opt-in came from. Getting consent and keeping records of it is your business's obligation, not your texting tool's.
• Quiet hours by time zone. Federal rules bar telephone solicitations to residential subscribers before 8 a.m. or after 9 p.m., local time at the called party's location². Some states set narrower windows or cap how many texts you can send in a day. Schedule by each subscriber's time zone, and get your own legal advice.
• Working opt-outs. A stop request must be honored within a reasonable time not to exceed ten business days². Check that a stop reply to any one text removes the number from every marketing flow.
• An answer sheet. Code and stacking rules, shipping cutoffs, gift return windows, size guides and stock on your best sellers, on one page.
• People on replies. Named people for every shift from Sunday to Friday, with the largest shift on Monday.

Write for a phone. Adobe found that 57.5% of Cyber Monday online sales in 2025 came through a mobile device, up from 41.4% in 2020¹. Short lines, one link, one question.

How do you write and send the texts, step by step?

Every example below is a composite written for this guide, not a real message from a real store. Replace the bracketed parts with your own products and policies. Each one ends with a question, because a question gives the shopper something to answer.

1. Sunday, November 29: a preview that asks what they want. Example text: "[Store]: Cyber Monday starts tomorrow at 9 a.m. Shopping for yourself or for a gift? Reply SELF or GIFT and we will send you the picks that fit." The reply it invites: one word, which tells you what to send next. How a person answers: a GIFT reply gets two or three gift picks with prices and the last ship date for the holidays; a SELF reply gets the best sellers in the category the shopper bought before.
2. Cyber Monday morning: the main offer with one question. Example text: "[Store]: Cyber Monday is live. [Offer] on everything through midnight. Not sure about size or fit? Reply with what you are looking at and we will help." The reply it invites: a product name, a size question, or "does the code work with [other offer]?" How a person answers: names the product back, answers the question from the answer sheet, and sends a link to that exact product in the right size.
3. Cyber Monday afternoon: follow up a stalled checkout once. Example text: "[Store]: you left the [product] in your cart this morning. Was anything unclear about shipping or returns? Happy to answer here." The reply it invites: the reason they stopped, such as delivery timing, the total, or a second thought about size. How a person answers: answers that one reason, then sends the checkout link. Research on cart reminders found that a reminder 30 minutes to one hour after leaving lowered purchases, while one to three days later helped³, so wait a few hours rather than minutes.
4. Cyber Monday early evening: the last call, inside quiet hours. Example text: "[Store]: a few hours left on Cyber Monday pricing. Want me to hold anything in your size before it sells out? Reply with the item." The reply it invites: an item and a size. How a person answers: checks stock, confirms the size is there, and sends the link. Adobe found the peak hours of Cyber Monday 2025 ran from 8 pm to 10 pm, when shoppers spent $16 million every minute¹, which runs into the 9 p.m. federal cutoff². Send the last call by early evening in each subscriber's time zone, and keep answering replies after that.
5. Tuesday, December 1: a check-in for the people who asked. Example text: "[Store]: thanks for asking about the [product] yesterday. Did you find what you needed, or can I help with anything else?" Send it only to shoppers who replied or started a checkout and did not order. The reply it invites: "I missed the sale," or a question they did not ask on Monday. How a person answers: tells the truth about the offer. If the sale is over, say so, and offer what you can, such as help choosing or the gift return window.
6. Wednesday and Thursday: gift help and the shipping deadline. Example text: "[Store]: orders placed by [date] arrive before the holidays with standard shipping. Need help picking a gift? Reply with who it is for and a budget." The reply it invites: "my sister, under [amount]." How a person answers: two or three picks in budget, with a link to each, and the gift return policy in one line.
7. Friday, December 4: close the week plainly. Example text: "[Store]: our Cyber Week offers have ended. Thank you for shopping with us. If anything about your order is not right, reply here and we will sort it out." The reply it invites: a delivery or order question. How a person answers: looks up the order and gives a specific answer, not a link to a tracking page they already have.

How do you check that it works?

• Send every text to your own phone first. Read it on a small screen, tap the link, and reply with a real question. Time how long the answer takes.
• Test quiet hours. Put test numbers in your earliest and latest time zones and check that nothing arrives before 8 a.m. or after 9 p.m. local time.
• Test a stop reply. Reply STOP to one flow and confirm no other marketing text reaches that number.
• Count replies, not only clicks. For each text, track how many shoppers replied, how many replies were answered within your target time, and how many replies ended in an order.
• Keep a holdout. Leave a random slice of your list on your usual plain offer text, and compare orders between the two groups over the whole week.

What mistakes should you avoid?

• Asking a question nobody will answer. If replies go to an unmonitored number, the question makes things worse. Only invite a reply when someone is on shift to read it.
• Sending the same blast every day. Repeating Monday's offer on Tuesday, Wednesday and Thursday adds opt-outs faster than orders. Use the later days for the people who engaged.
• Chasing carts within minutes. A follow-up while the shopper is still deciding reads as pressure³. Wait a few hours, and send one.
• Stretching "ends tonight." If the sale is extended, say it was extended. A deadline that moves teaches shoppers to ignore the next one.
• Sending after hours because the sale is still on. Peak spending runs late in the evening, but quiet hours still apply to every text you send².
• Answering with a template. A shopper who asks whether a jacket runs small wants an answer about that jacket, not a link to the size guide they already saw.

These examples work only if someone answers the replies quickly, on every shift, and in your store's voice. VYG Conversations is the human in the loop for that moment: when a shopper stalls, pushes back or asks something off-script, a trained person reads the reply and answers by text, working from your products and policies. When a real person reaches out, a reply rate of 10-15% is good and 15-25% is excellent. For the full week's plan, see the BFCM SMS calendar, the BFCM conversation playbook and the holiday SMS compliance checklist.

To watch a real person answer a shopper's Cyber Monday reply, see Conversations in action.