Original Grain's journey to 22% cart recovery rate
“Our customers appreciate the personal touch LiveRecover brings.”
HEAD OF DIGITAL, ORIGINAL GRAIN
About ORIGINAL GRAIN
Original Grain creates unique timepieces that combine sustainable materials with modern design. Each watch incorporates reclaimed wood from whiskey barrels, wine casks, and other sources, telling a story through craftsmanship.
The challenge
Original Grain's unique value proposition, watches made from reclaimed materials, requires storytelling to fully appreciate. Cart abandonment often happened because customers hadn't fully connected with the story behind each piece.
Standard recovery emails couldn't convey this narrative effectively.
The solution
LiveRecover agents were trained as brand storytellers, sharing the origin stories of different watch collections and the sustainable practices behind each piece. This narrative approach transformed recovery conversations into brand experiences.
The results
- Original Grain achieved an impressive 22% recovery rate, recovering $890K in revenue. More importantly, customers who were recovered often became brand advocates, sharing the unique stories of their watches.
Why it works
Every message is handled by trained agents. No scripts. No generic responses.
Customers didn't forget. They hesitated. LiveRecover tackles the actual objection, pricing, shipping, fit, whatever it is.
Performance-based pricing means you only pay on revenue that's already been recovered.
Shopify integration. ~10 minutes. No engineering headaches.
HEAD OF DIGITAL's advice to brands
Every watch has a story, and LiveRecover helps us share that story with every customer.
We'll let the big names do the talking.
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