How Body Candy Recovered 10,000+ Carts Using LiveRecover

About BODY CANDY

Body Candy makes body jewelry for people who'd rather skip the studio. Founded in 2003, they're one of the longest-running independent body jewelry brands online, belly rings, septum studs, ear gauges, and everything in between. Big assortment, fast shipping, and a customer base that ranges from first-time piercings to long-time collectors.

The challenge

Body jewelry is impulse-driven. People decide they want a new piece in 30 seconds and abandon the cart in 60. A lot.

Body Candy already had the standard flows in place. Emails. SMS reminders. The usual. They were recovering some revenue, but a meaningful chunk of high-intent shoppers just weren't engaging.

And it wasn't because they weren't interested. They had questions.

"Will this fit a 14g?" "Is this surgical steel?" "How long does shipping take?" "Will this irritate sensitive ears?"

Automated messages can't handle that nuance. So those shoppers bounced.

The solution

Instead of sending another "you left something behind" text, Body Candy brought in LiveRecover.

Now, every abandoned cart gets a real human on the other end of the conversation. Not a bot. Not a flow. An actual person starting a 1:1 SMS conversation, figuring out what's holding the customer back, and helping them complete the purchase. Whether it's clarifying gauge sizing, confirming material, or offering the right incentive in the moment.

It's less "reminder" and more "conversation that converts."

The results

• 10,131 carts recovered since launch
• 1 in 4 customers replied to outbound SMS
• Over 200,000 conversations handled by real humans

Why it works