/ Venus

How Tenzo Tea Increased Revenue From Abandoned Checkouts by 117% With LiveRecover

117%INCREASE IN REVENUE FROM RECOVERED ACCOUNTS

“I tell other founders that you need to have LiveRecover as your immediate checkout abandonment solution. When a customer is hot and is right at the point of purchase, LiveRecover is incredible at helping you win customers.”

TENZO TEA

About TENZO TEA

Tenzo Tea is an organic matcha tea brand that sells direct to consumers, supplies cafes, and creates custom matcha products for leading CPG companies. Founded in 2016, Tenzo's mission is to share the healthiest drink on the planet with the healthy lifestylers and self-optimizers of the world.

The challenge

eCommerce allows brands with small teams to grow at a rapid pace. With a product that 99% of reviews say they would recommend to a friend, it was no surprise that Tenzo saw explosive growth.

Set on providing his customers with the best possible product and customer experience, Steve O'Dell, Co-founder and CEO of Tenzo, was hyper-focused on optimizing the most important parts of the funnel, including checkout abandonment. He understood the importance of finding a solution for abandoned checkouts and capturing the revenue Tenzo was missing out on.

The solution

Steve found LiveRecover's checkout recovery SMS platform and decided it was a good fit for the company's needs. He loved how easy it was to get started and that it completely took cart recovery off his team's to-do list.

LiveRecover uses real people to start a conversation after every abandoned checkout to understand why the customer didn't buy. Knowledgeable agents answer the common questions that make customers hesitant, such as shipping, ingredients, and other product-specific queries. They can also offer a small discount, typically free shipping, to seal the deal.

Once Tenzo was integrated, Steve had immediate access to conversion reports and full visibility of all customer conversations, which surfaces hidden concerns that keep customers from buying.

The results

117% increase in revenue from recovered accounts
Cart recovery taken off the team's to-do list
Full visibility of every customer conversation

Why it works

Real humans > robotic replies

Every message is handled by trained agents. No scripts. No generic responses.

Fix the friction, don't just nudge

Customers didn't forget. They hesitated. LiveRecover tackles the actual objection, pricing, shipping, fit, whatever it is.

You only pay when it works

Performance-based pricing means you only pay on revenue that's already been recovered.

Ridiculously easy to implement

Shopify integration. ~10 minutes. No engineering headaches.

What Tenzo Tea tells other brands

LiveRecover is extraordinarily easy to use. Especially operating with a fairly small team, LiveRecover makes it so easy to not only get up and running but also see meaningful impact with hardly any lift on our end.