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How Glamnetic Turned LiveRecover Into a $1M-a-Year Extension of Their CX Team

$6.8M+LIFETIME REVENUE RECOVERED

94,758ORDERS RECOVERED

9.55%OF TOTAL BRAND REVENUE

“It honestly shocked me how perfectly they carried our brand voice. We have a 40,000-member Facebook group, and customers send us screenshots saying, 'This is so nice that I got a follow-up from someone at Glamnetic.' They see LiveRecover as part of our brand.”

MIA CAMARILLO, HEAD OF CX, GLAMNETIC

About GLAMNETIC

Glamnetic is one of the fastest-growing beauty brands in magnetic lashes and press-on nails, sold direct, in Sephora, and across global retail. They're built around a 40,000-member Facebook community that talks back, screenshots everything, and treats the brand like a friend.

The challenge

LiveRecover originally lived under marketing at Glamnetic. When the program transitioned into CX, Mia inherited it, and with that came one big concern.

"My biggest worry was whether the team could respond with the same brand voice and information our own agents would provide," Mia said. Glamnetic customers notice everything. A slightly off-voice text doesn't go unnoticed, it ends up in the Facebook group.

She also wasn't sure how outsourced agents would handle the in-the-moment nuance: an unannounced sale, a new product drop, a question Glamnetic's CX team would normally field directly.

The solution

Two flows run quietly in the background, one for first-time buyers, one for repeat customers, covering every abandoned checkout.

What surprised Mia wasn't the recovery numbers. It was how quickly the agents sounded like Glamnetic.

"When I forget to upload documentation about an upcoming sale, the agents know to go check the site themselves. They're smart, they're fast, and they sound like us."

The proof showed up in the place Glamnetic looks every day, their Facebook community. Customers regularly post screenshots of LiveRecover messages thanking Glamnetic for the follow-up, not knowing they're talking to a partner.

That's when LiveRecover stopped being a recovery tool and started being part of the brand.

The results

$6.8M+ recovered across the partnership
94,758 orders recovered
9.55% of Glamnetic's total revenue attributable to LiveRecover
~$76,000/month in recovered sales throughout 2025, nearly $1M for the year
300x ROI confirmed by Glamnetic's finance team during annual tech-stack review
"Finance asked if LiveRecover was still giving us the ROI we wanted. It was 300x. It's a no-brainer."

Why it works

Real humans > robotic replies

Every message is handled by trained agents. No scripts. No generic responses.

Fix the friction, don't just nudge

Customers didn't forget. They hesitated. LiveRecover tackles the actual objection, pricing, shipping, fit, whatever it is.

You only pay when it works

Performance-based pricing means you only pay on revenue that's already been recovered.

Ridiculously easy to implement

Shopify integration. ~10 minutes. No engineering headaches.

MIA CAMARILLO's advice to brands

You can set it and forget it, and it will be making money for you, literally a moneymaker. Or you can run A/B tests and try different flows. Either way, the ROI is clear.