How Disco Skincare Earned $30K From Recovered Cart Sales With LiveRecover

About DISCO

Disco Skincare is a direct-to-customer (DTC) men's skincare brand. The company has a mission to make skincare more straightforward and prides itself on using clean ingredients, with products that are vegan as well as gluten, aluminum, cruelty, paraben and sulfate-free.

The challenge

Founder Ben Smith focused on the key touch points required for rapid growth, including product and brand development, marketing and advertising, and media exposure.

One critical area wasn't addressed yet: cart abandonment. Disco was missing out on potential revenue, and wasn't discovering the questions behind why customers weren't making a purchase.

"When we launched the business, we weren't touching abandoned carts or SMS at all. This made the value proposition of LiveRecover so helpful to us: first, it's affordable, and second, once you set it up it provides free revenue you wouldn't have recovered yourself."

The solution

LiveRecover took cart recovery entirely off Ben's hands. Real people send personalized SMS messages and give a human response to every customer question.

In less than 10 minutes, Ben synced his Shopify store with LiveRecover. Contact details from every abandoned cart flow to LiveRecover automatically, and agents contact each customer to find out why they didn't purchase.

With access to FAQs and product descriptions, agents answer questions on shipping and products while representing the brand authentically. If necessary, they offer a small discount to convert carts into sales.

"LiveRecover is the ultimate turnkey solution, you just set it and forget it. It gives you the best possible outcome, without having to do any of the heavy lifting yourself."

The results

• $30,000 of revenue in a few months that would otherwise have been lost
• 20%+ of abandoned carts turned into revenue
• About $25K saved versus hiring someone to recover carts internally

Why it works