Most stalls are a reason you can answer
Share of US online shoppers naming each reason for leaving a cart
Top reasons shoppers leave a cart before finishing
Unexpected costs are too high: 40%; Delivery or fulfillment is too slow: 20%; Did not trust the site with card details: 19%; Site forced them to create an account: 18%; Checkout was too long or complicated: 17%.
Unexpected costs are too high · 40%
Unexpected costs are too high
40%
Delivery or fulfillment is too slow · 20%
Delivery or fulfillment is too slow
20%
Did not trust the site with card details · 19%
Did not trust the site with card details
19%
Site forced them to create an account · 18%
Site forced them to create an account
18%
Checkout was too long or complicated · 17%
Checkout was too long or complicated
17%
Source: Baymard Institute, 2025