Hidden fees are the top reason travelers drop a booking
Share of travelers naming each as a top booking frustration
Top booking frustrations for travelers
Hidden or unexpected fees: 61%; Slow or unhelpful customer service: 37%; Limited availability: 34%; Last-stage price changes: 31%; Left to compare and never returned: 24%.
Hidden or unexpected fees · 61%
Hidden or unexpected fees
61%
Slow or unhelpful customer service · 37%
Slow or unhelpful customer service
37%
Limited availability · 34%
Limited availability
34%
Last-stage price changes · 31%
Last-stage price changes
31%
Left to compare and never returned · 24%
Left to compare and never returned
24%
Source: FullStory, 2025