On Thanksgiving, shoppers are on their phones

Mobile share of Thanksgiving online activity, 2024 (%)

Mobile share of Thanksgiving online shopping Mobile share of online sales (Adobe): 59.5%; Mobile share of orders (Salesforce): 72%; Mobile share of online traffic (Salesforce): 80%. Mobile share of online sales (Adobe) · 59.5% Mobile share of online sales (Adobe) 59.5% Mobile share of orders (Salesforce) · 72% Mobile share of orders (Salesforce) 72% Mobile share of online traffic (Salesforce) · 80% Mobile share of online traffic (Salesforce) 80%

Source: Digital Commerce 360, November 29, 2024