Why shoppers leave before they pay

Top reasons shoppers give for not finishing checkout, share of shoppers

Leading reasons shoppers do not complete a checkout Extra costs too high (shipping, fees): 40%; Delivery was too slow: 20%; Did not trust the site with card: 19%; Site wanted them to create an account: 18%; Checkout too long or complicated: 17%. Extra costs too high (shipping, fees) · 40% Extra costs too high (shipping, fees) 40% Delivery was too slow · 20% Delivery was too slow 20% Did not trust the site with card · 19% Did not trust the site with card 19% Site wanted them to create an account · 18% Site wanted them to create an account 18% Checkout too long or complicated · 17% Checkout too long or complicated 17%

Source: Baymard Institute, 2025