Extra costs are the top reason checkouts stall
Share of US shoppers citing each reason for leaving at checkout
Reasons shoppers leave at checkout
Extra costs too high (shipping, tax, fees): 40%; Delivery was too slow: 20%; Did not trust site with card details: 19%; Site required an account: 18%; Checkout too long or complicated: 17%.
Extra costs too high (shipping, tax, fees) · 40%
Extra costs too high (shipping, tax, fees)
40%
Delivery was too slow · 20%
Delivery was too slow
20%
Did not trust site with card details · 19%
Did not trust site with card details
19%
Site required an account · 18%
Site required an account
18%
Checkout too long or complicated · 17%
Checkout too long or complicated
17%
Source: Baymard Institute, 2025