Most checkout flows are mediocre or worse
Share of benchmarked large sites by checkout flow quality
Checkout flow quality across benchmarked sites
Mediocre or worse checkout flow: 65%; Decent or better checkout flow: 35%; Good checkout flow: 2%.
Mediocre or worse checkout flow · 65%
Mediocre or worse checkout flow
65%
Decent or better checkout flow · 35%
Decent or better checkout flow
35%
Good checkout flow · 2%
Good checkout flow
2%
Source: Baymard Institute, 2025