Mobile is now most of holiday shopping
Share of US online sales made on mobile phones
Mobile share of online holiday sales
Thanksgiving: 61.6%; Cyber Monday: 57.5%; Cyber Monday, 2020: 41.4%.
Thanksgiving · 61.6%
Thanksgiving
61.6%
Cyber Monday · 57.5%
Cyber Monday
57.5%
Cyber Monday, 2020 · 41.4%
Cyber Monday, 2020
41.4%
Source: Adobe, December 2025