Most travelers want quick messages, and a quarter want a person

Online survey of 430 travelers worldwide, August to September 2025 · share of respondents

How travelers prefer to communicate with their accommodation 58 percent prefer SMS, WhatsApp or email links, 25 percent a person, 13 percent OTA or chain apps, 4 percent a property app or QR code. SMS, WhatsApp or email links · 58% SMS, WhatsApp or email links 58% Speak directly with a person · 25% Speak directly with a person 25% OTA or hotel chain apps · 13% OTA or hotel chain apps 13% Property's own app or QR code · 4% Property's own app or QR code 4%

Source: eviivo traveler survey, November 2025