Hotel websites earned the most per booking in 2025

Average revenue per booking by channel, global, US dollars

Average revenue per booking by channel, 2025 Hotel websites averaged US$516 per booking in 2025, against US$312 for online travel agencies. Hotel websites (direct) · US$516 Hotel websites (direct) US$516 Wholesalers · US$445 Wholesalers US$445 Global distribution systems · US$392 Global distribution systems US$392 Online travel agencies · US$312 Online travel agencies US$312

Source: SiteMinder Hotel Booking Trends, 2025 data