Most checkout drop-offs are questions, not rejections

Top reasons U.S. shoppers give for leaving checkout (share who chose each)

Reasons shoppers leave checkout Extra costs too high: shipping, tax, fees: 40%; Didn't trust site with card information: 19%; Site wanted them to create an account: 18%; Checkout too long or complicated: 17%; Couldn't see total cost up front: 12%. Extra costs too high: shipping, tax, fees · 40% Extra costs too high: shipping, tax, fees 40% Didn't trust site with card information · 19% Didn't trust site with card information 19% Site wanted them to create an account · 18% Site wanted them to create an account 18% Checkout too long or complicated · 17% Checkout too long or complicated 17% Couldn't see total cost up front · 12% Couldn't see total cost up front 12%

Source: Baymard Institute, 2026