Online sales are growing about twice as fast as retail
Year-over-year change in U.S. sales, seasonally adjusted
E-commerce versus total retail growth
Online (e-commerce) sales: 12.2 percent; All retail sales: 6.7 percent.
Online (e-commerce) sales · 12.2 percent
Online (e-commerce) sales
12.2 percent
All retail sales · 6.7 percent
All retail sales
6.7 percent
Source: U.S. Census Bureau, 2026