Cost and friction push carts to a halt

Reasons US shoppers give for leaving, share who cite each

Top reasons shoppers leave without buying Extra costs too high (shipping, tax, fees): 40%; Delivery was too slow: 20%; Did not trust site with card details: 19%; Site required an account: 18%; Checkout too long or complex: 17%. Extra costs too high (shipping, tax, fees) · 40% Extra costs too high (shipping, tax, fees) 40% Delivery was too slow · 20% Delivery was too slow 20% Did not trust site with card details · 19% Did not trust site with card details 19% Site required an account · 18% Site required an account 18% Checkout too long or complex · 17% Checkout too long or complex 17%

Source: Baymard Institute, September 22, 2025