Unfinished carts are the norm, not the exception
Documented cart abandonment rate, share of carts
Documented cart abandonment rates
Uptain study, 2025: 71.72%; Average of 50 studies: 70.22%; Fresh Relevance study, 2022: 68.70%.
Uptain study, 2025 · 71.72%
Uptain study, 2025
71.72%
Average of 50 studies · 70.22%
Average of 50 studies
70.22%
Fresh Relevance study, 2022 · 68.70%
Fresh Relevance study, 2022
68.70%
Source: Baymard Institute, September 22, 2025