What happens after a shopper texts stop

Federal rules on revoking consent by text reply, 47 CFR 64.1200

Federal rules on a stop reply to a text message A reply of stop, quit, end, revoke, opt out, cancel or unsubscribe, or other words a reasonable person would read the same way, revokes consent. One confirmation text with no marketing is presumed allowed if sent within five minutes. The request must be honored within a reasonable time not to exceed ten business days. Shopper replies Within five minutes Within ten business days stop, quit, end, revoke, opt out, cancel, unsubscribe, or words that mean the same one confirmation text, no marketing, is presumed to be allowed the opt-out must be honored Telephone solicitations: only from 8 a.m. to 9 p.m., local time at the called party's location

Source: 47 CFR 64.1200, eCFR, accessed October 2026