A return policy can lose the sale

Share of U.S. shoppers, 2026 Loop consumer survey

How return policies influence shopper behavior Walked away over a return policy: 63%; Return fees shape how they shop: 92%; Will pay for a premium return experience: 36%. Walked away over a return policy · 63% Walked away over a return policy 63% Return fees shape how they shop · 92% Return fees shape how they shop 92% Will pay for a premium return experience · 36% Will pay for a premium return experience 36%

Source: Retail Customer Experience, 2026