Half of US tour takers booked a private tour

Share of tour takers, Arival 2025 Tour Taker report

Private and small-group tours among tour takers 50 percent of US travelers chose private formats in 2024. Tours with groups of six or fewer were selected by 50 percent of Americans and 43 percent of Europeans. US, took a private tour · 50% US, took a private tour 50% US, chose groups of six or fewer · 50% US, chose groups of six or fewer 50% Europe, chose groups of six or fewer · 43% Europe, chose groups of six or fewer 43%

Source: Arival, 2025 Tour Taker report, via Breaking Travel News