OTAs gained share as operator websites lost it

Share of tour and activity bookings, from Arival's survey of operators

Share of tour and activity bookings by channel, 2024 and 2025 OTAs accounted for 37 percent of tour and activity bookings in 2025, up from 33 percent in 2024. Operator website bookings fell from 29 percent to 25 percent. OTAs, 2025 · 37% OTAs, 2025 37% OTAs, 2024 · 33% OTAs, 2024 33% Operator websites, 2024 · 29% Operator websites, 2024 29% Operator websites, 2025 · 25% Operator websites, 2025 25%

Source: Arival, Global Operator Landscape 4th Edition, via Breaking Travel News