Seven in ten carts are abandoned, and cost leads the reasons

Documented average cart abandonment rate across 50 studies, and the top two reasons US shoppers give (percent of abandoners)

Cart abandonment and its top reasons The documented average cart abandonment rate is 70.22 percent; 40 percent of abandoners cite extra costs and 20 percent slow delivery. Average cart abandonment rate · 70.22% Average cart abandonment rate 70.22% Extra costs too high · 40% Extra costs too high 40% Delivery was too slow · 20% Delivery was too slow 20%

Source: Baymard Institute, cart abandonment rate statistics