A bad return loses two in three shoppers

Retailers' estimate of 2024 sales returned, and consumers who say a negative return experience would discourage them from shopping again

Returns and loyalty 67 percent of consumers said a negative return experience would discourage them from shopping with a retailer again; retailers estimated 16.9 percent of 2024 sales would be returned. Shoppers put off by a bad return · 67% Shoppers put off by a bad return 67% 2024 sales expected to be returned · 16.9% 2024 sales expected to be returned 16.9%

Source: National Retail Federation and Happy Returns, 2024 returns report