Ring buyers visited more than twice as many jewelers in 2024

Average number of jewelers visited by proposers, by year · 7 in 10 said it was important to shop in person, nearly 6 in 10 to see the ring in person

Jewelers visited before buying an engagement ring The average proposer visited five jewelers in 2024, up from two retailers in 2023 and 2022. 2024 · 5 jewelers 2024 5 jewelers 2023 · 2 retailers 2023 2 retailers 2022 · 2 retailers 2022 2 retailers

Source: The Knot, 2025 Real Weddings Study (Weddings in 2024)