Cost, delivery, trust and returns all weigh harder on a high-priced order

Selected reasons US online shoppers gave for abandoning an order in the past quarter · percent of abandoners, more than one answer allowed

Why shoppers abandon checkout, selected reasons 40 percent cite extra costs, 20 percent slow delivery, 19 percent not trusting the site with card details, and 13 percent an unsatisfactory returns policy. Extra costs too high (shipping, tax, fees) · 40% Delivery was too slow · 20% Did not trust the site with card details · 19% Returns policy was not satisfactory · 13% Extra costs too high (shipping, tax, fees) 40% Delivery was too slow 20% Did not trust the site with card details 19% Returns policy was not satisfactory 13%

Source: Baymard Institute, cart abandonment rate statistics, checkout survey of US adults