A record 28% of shoppers planned to give personal care and beauty gifts

Share of US consumers planning to buy each gift category, NRF holiday survey, November 2023 (percent)

Gift categories US holiday shoppers planned to buy, 2023 Clothing 56 percent, gift cards 44 percent, toys 37 percent, books, video games and media 31 percent, food and candy 29 percent, personal care and beauty 28 percent, a record for that category. Clothing · 56% Clothing 56% Gift cards · 44% Gift cards 44% Toys · 37% Toys 37% Books, video games and media · 31% Books, video games and media 31% Food and candy · 29% Food and candy 29% Personal care and beauty · 28% Personal care and beauty 28%

Source: National Retail Federation, holiday consumer survey, November 20, 2023