Only about one store in six answered an online lead within 15 minutes

Mystery shop of more than 1,500 US dealerships, leads sent through dealer websites and Facebook Messenger over four months · share of stores

How US dealerships answered online leads in a mystery shop 16 percent of stores responded within 15 minutes and more than 18 percent never responded. The average response time was more than 24 hours. Responded within 15 minutes · 16% Responded within 15 minutes 16% Never responded · 18%+ Never responded 18%+

Source: Digital Air Strike mystery shop, reported by Auto Remarketing, January 2018