Seven in ten carts are left without an order, and cost leads the reasons

Documented average share of online carts left without an order across 50 studies, and the top two reasons US shoppers give (percent of shoppers who left)

Carts left without an order, and the top reasons The documented average share of carts left without an order is 70.22 percent; 40 percent of shoppers who left cite extra costs and 20 percent slow delivery. Carts left without an order · 70.22% Carts left without an order 70.22% Extra costs too high · 40% Extra costs too high 40% Delivery was too slow · 20% Delivery was too slow 20%

Source: Baymard Institute, checkout statistics