How one Black Friday shopper moves through FDE, Profiles, Workflows and Conversations
FDE connects the store, email, SMS and helpdesk to Profiles. Profiles holds consent, orders and open tickets. Workflows sends the early access and sale messages, and when a shopper replies with a question or stalls on a large cart, a Conversations agent answers by text. After the sale, order status and return messages go out, and every outcome is written back to the profile.
FDE
Connect the stack
store, email, SMS, helpdesk
Profiles
One shopper profile
consent, orders, tickets
Workflows
Sale messages
early access, reminders
Conversations
Agent answers by text
stock, codes, shipping
Workflows
After the sale
order status, returns
Profiles
Outcome on the profile
reply, order, opt-out
Reply
Order
Legend
Automated step
Human step
Route to a person
Tag = the VYG product that owns the step