Most holiday orders are now placed on a phone

Share of US online sales made on a mobile device · Adobe Analytics

Mobile share of online sales, Cyber Monday 2020 and 2025, Thanksgiving 2025 Mobile devices drove 41.4 percent of Cyber Monday online sales in 2020, 57.5 percent in 2025, and 61.6 percent on Thanksgiving 2025. Thanksgiving 2025 · 61.6% Cyber Monday 2025 · 57.5% Cyber Monday 2020 · 41.4% Thanksgiving 2025 61.6% Cyber Monday 2025 57.5% Cyber Monday 2020 41.4%

Source: Adobe, Cyber Monday 2025 online spending release