Black Friday still draws the most shoppers, online and in store

Shoppers over the 2025 Thanksgiving weekend · millions of people · NRF and Prosper Insights & Analytics survey

Shoppers on Black Friday and Cyber Monday 2025 Black Friday 2025 drew 85.7 million online shoppers and 80.3 million in-store shoppers. Cyber Monday drew 75.9 million online shoppers. Black Friday, online · 85.7 million Black Friday, in store · 80.3 million Cyber Monday, online · 75.9 million Black Friday, online 85.7 million Black Friday, in store 80.3 million Cyber Monday, online 75.9 million

Source: National Retail Federation, Thanksgiving weekend 2025 consumer survey