Black Friday draws the most online shoppers of the run

US shoppers over the 2025 Thanksgiving weekend, in millions

US shoppers by day over the 2025 Thanksgiving weekend Black Friday, online: 85.7 million; Black Friday, in-store: 80.3 million; Cyber Monday, online: 75.9 million. Black Friday, online · 85.7 million Black Friday, online 85.7 million Black Friday, in-store · 80.3 million Black Friday, in-store 80.3 million Cyber Monday, online · 75.9 million Cyber Monday, online 75.9 million

Source: National Retail Federation, December 2, 2025